One of the fondest ( and the sweetest ) memories of my trip to Paris, last October, was the discovery of Pierre Hermé ....they of the most delicious, melt-in-your-mouth macarons!! I am ever so greatful to the concierge at our hotel who recommended Pierre Hermé , in her opinion, an option far better than the famed Laduree!! I tasted both and could not have agreed more with the lady. Since then,every time any of our friends travel to Paris or London, there is one special favour I never forget of ask of them...to get me a box of macarons from my favourite boutique.
To cut to the chase....this is the box of assorted Pierre Hermé macarons that my friend got for me from Paris over the weekend!! I would have been happy with just the box also...
Just see how gorgeous it is.....the image...the colors..they all spell contemporary chic, to me. This is the fifth 'P' of marketing at it very best.....you guessed it..PACKAGING!! Even if I hated the taste of macarons( a totally wild assumption)...I'd buy them just for the box!!
So next time you are in Paris...or London...or Tokyo....pay Pierre Hermé a visit....you will thank me for it! You can always give me the empty box to show gratitude!!
To cut to the chase....this is the box of assorted Pierre Hermé macarons that my friend got for me from Paris over the weekend!! I would have been happy with just the box also...
When your have a great product and then you give equal importance to the packaging....you've certainly got a winner on your hands!!
Though the macarons looked a little worse for wear after their transcontinental journey...they tasted just as good as I remembered from that boutique on rue Cambon...
This tempting assortment didn't last too long but this box is going to stay with me for a very long time!!
So next time you are in Paris...or London...or Tokyo....pay Pierre Hermé a visit....you will thank me for it! You can always give me the empty box to show gratitude!!